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This story begun many years ago. And yes, it has a happy ending. It is the story about why we were .gs and how now we became .com

Business Intelligence is a business concept that have existed since the middle of the last century. It is defined as the intelligent use of the data available to a company in order to make the most appropriate decisions.

The initial mistrust of buying on the Internet has almost disappeared and e-commerce continues its growth unstoppable. This has been possible thanks to technologies such as machine learning or location intelligence, which allow us to satisfy the needs of users of this type of commerce. Next, we analyze in what situation you are currently and what are the news that are already being implemented.

Currently, the use of maps goes beyond determining a specific location. Location Intelligence applications have become a powerful tool for the management of companies and institutions. We already talked about the previous articles on Geomarketing and Indoor Mapping, two perfect examples of technologies that include Location Intelligence.

The retail sector, despite being a traditional business in general, can also take advantage of the advantages and benefits that Location Intelligence technologies bring us. Thanks to geolocation techniques, for example, the fact that a customer leaves the store or a mall empty-handed does not have to be a missed opportunity for the seller.

The emergence and implementation of marketing-oriented technologies based on Location Intelligence has completely changed the management of many companies, both public and private. As a result, greater efficiency has been achieved in terms of the treatment of the resources available to them.

According to data from 2017, the market value of Location Analytics was estimated at around 8.35 billion dollars. Location Analytics solutions and their applications are gaining ground among companies due to the development of the Internet of Things (IoT) and the proliferation of a large amount of data through devices connected to the network.

One of the big questions asked by those in charge of handling this data is the best way to represent them graphically, so that they are easily interpretable. This is where Data Visualization comes into play, which encompasses the creation and study of graphical data representations.

This week the V edition of Innosoft Day took place. A conference on technological innovation and entrepreneurship held in the School of Engineering at the University of Seville and where we have the honor of being sponsors.

“That instant is the last thing I want to remember before they put me in the comfortable and deliciously disturbing pine box. He signed it.”