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Geographica:Make data count.

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About Smart City, Data Science, Machine Learning, GIS and much more...

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Technology and tourism
Geomarketing applied to tourism
by Azahara 26/Apr/2019

In the tourism sector, the intervention of tools and technological solutions is key to achieve a certain differentiation.

New market niches
Three market penetration strategies applied in large consumption
by Azahara 18/Apr/2019

Companies have to rethink their marketing strategies with some frequency. Some of these exchange options tend to be to penetrate new market niches or to look for an international market in which to settle.

Digital transformation
New technologies focused on store promotions
by Azahara 11/Apr/2019

The customer experience inside a store has nothing to do with what it was a few years ago. This is largely due to the emergence of technologies such as indoor mapping or augmented reality, which make the user enjoy an enriching visit that goes beyond buying a product.

The new oil
Three cases of use of data visualization technologies
by Azahara 4/Apr/2019

The phrase “data is the new oil” can be heard in many situations today. This expression aims to highlight the importance of the data and the economic potential that they bring.

Data in retail
Geomarketing in retail: how to get more out of the data
by Azahara 28/Mar/2019

Thanks to the geomarketing systems we can have a deeper knowledge of, among others, our clients, target audience and competitors based on location data. This can be applied to a wide range of business decisions.

DESIGNING MAPS
How to make the data count visually
by Azahara 21/Mar/2019

The visualization of the data is a very helpful process to have perspective of the current situation in which we find ourselves. It is useless to have many figures in front of us if we do not know how to draw valuable conclusions from them.

MAKE CUSTOMER COUNT
Making the data count for retail: 5 trends in mass consumption
by Azahara 14/Mar/2019

Making a purchase can be a complete experience for the consumer today. The brands of the retail sector are striving more and more that their customers live a process that goes beyond observing and testing a product. Some of them have achieved it notably by adopting the many new paths that technology opens up.

ANDROID APPLICATIONS
Kotlin, the programming language of Android that we use in Geographica
by Inma Alcón 7/Mar/2019

At Geographica, we program our different solutions using Kotlin. The degree of satisfaction with the results obtained through its implementation is such that currently our team of developers works with it on a daily basis to create our applications for Android.

OPTIMIZING BUSINESS
Machine learning and artificial intelligence to increase your sales
by Azahara 21/Feb/2019

That many aspects related to sales have changed drastically in a few years is an indisputable fact. Technological changes have led us to a very different panorama for commercial relationships. It is worth noting the predominant role that Machine Learning and Artificial Intelligence solutions have acquired in this new situation.

a new perspective
Location intelligence as a tool to enter new markets
by Azahara 14/Feb/2019

A key moment in the life cycle of many companies is the one in which they decide to expand through penetration in new international markets. It is a complex process in which we must consider factors of vital importance, so that the analysis and exhaustive study of them acquires a leading role when choosing the market in which it is more likely to reach the success.

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