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In the tourism sector, the intervention of tools and technological solutions is key to achieve a certain differentiation.

Companies have to rethink their marketing strategies with some frequency. Some of these exchange options tend to be to penetrate new market niches or to look for an international market in which to settle.

The customer experience inside a store has nothing to do with what it was a few years ago. This is largely due to the emergence of technologies such as indoor mapping or augmented reality, which make the user enjoy an enriching visit that goes beyond buying a product.

The phrase “data is the new oil” can be heard in many situations today. This expression aims to highlight the importance of the data and the economic potential that they bring.

Thanks to the geomarketing systems we can have a deeper knowledge of, among others, our clients, target audience and competitors based on location data. This can be applied to a wide range of business decisions.

The visualization of the data is a very helpful process to have perspective of the current situation in which we find ourselves. It is useless to have many figures in front of us if we do not know how to draw valuable conclusions from them.

Making a purchase can be a complete experience for the consumer today. The brands of the retail sector are striving more and more that their customers live a process that goes beyond observing and testing a product. Some of them have achieved it notably by adopting the many new paths that technology opens up.

That many aspects related to sales have changed drastically in a few years is an indisputable fact. Technological changes have led us to a very different panorama for commercial relationships. It is worth noting the predominant role that Machine Learning and Artificial Intelligence solutions have acquired in this new situation.

A key moment in the life cycle of many companies is the one in which they decide to expand through penetration in new international markets. It is a complex process in which we must consider factors of vital importance, so that the analysis and exhaustive study of them acquires a leading role when choosing the market in which it is more likely to reach the success.

Last week we were in the II Forum of Local Governments that took place in Seville. Specifically, we share space with 17 other companies in the innovation sector that contribute greatly to the economic and social growth of the city, such as Emergya, Ayesa, Universal Diagnostics, Prodiel and Galgus.