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In the tourism sector, the intervention of tools and technological solutions is key to achieve a certain differentiation.

Companies have to rethink their marketing strategies with some frequency. Some of these exchange options tend to be to penetrate new market niches or to look for an international market in which to settle.

The customer experience inside a store has nothing to do with what it was a few years ago. This is largely due to the emergence of technologies such as indoor mapping or augmented reality, which make the user enjoy an enriching visit that goes beyond buying a product.

The visualization of the data is a very helpful process to have perspective of the current situation in which we find ourselves. It is useless to have many figures in front of us if we do not know how to draw valuable conclusions from them.

Making a purchase can be a complete experience for the consumer today. The brands of the retail sector are striving more and more that their customers live a process that goes beyond observing and testing a product. Some of them have achieved it notably by adopting the many new paths that technology opens up.

A key moment in the life cycle of many companies is the one in which they decide to expand through penetration in new international markets. It is a complex process in which we must consider factors of vital importance, so that the analysis and exhaustive study of them acquires a leading role when choosing the market in which it is more likely to reach the success.

Currently, the use of maps goes beyond determining a specific location. Location Intelligence applications have become a powerful tool for the management of companies and institutions. We already talked about the previous articles on Geomarketing and Indoor Mapping, two perfect examples of technologies that include Location Intelligence.

The retail sector, despite being a traditional business in general, can also take advantage of the advantages and benefits that Location Intelligence technologies bring us. Thanks to geolocation techniques, for example, the fact that a customer leaves the store or a mall empty-handed does not have to be a missed opportunity for the seller.

The emergence and implementation of marketing-oriented technologies based on Location Intelligence has completely changed the management of many companies, both public and private. As a result, greater efficiency has been achieved in terms of the treatment of the resources available to them.

According to data from 2017, the market value of Location Analytics was estimated at around 8.35 billion dollars. Location Analytics solutions and their applications are gaining ground among companies due to the development of the Internet of Things (IoT) and the proliferation of a large amount of data through devices connected to the network.