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Location Intelligence applied to City Halls and public entities management

by Azahara 10/May/2018

Location intelligence continues to be implemented more and more in all areas, both in private companies and public entities. The evolution of cities towards smartcities makes its implementation even more important. What can the location intelligence applied to the management of city halls and public entities offer?


The cities are in constant evolution to guarantee the optimization of resources and provide a service of the highest possible quality. 65% of the world population will reside in cities in the next 30 years. It is estimated that 26 large cities will be smartcities by 2025 and the estimated annual growth of the smartcities market is 16% in 2019. The number of connected devices that will be in 2020 is projected to be 25 billion.

With these prevision, the promotion of smartcities and the increase in the use of location intelligence is something that is beyond doubt. With this amount of connected devices, the information collected will be enormous and will need to be treated, analyzed and, ultimately, used for the benefit of the citizen.

The focus is currently finding value for the geographic data that is collected day by day. The most advanced governments assigned their resources to the following:

– Improve efficiency: this reduces costs, improves performance and optimizes operations.

– Increase transparency: the citizen demands more public data about their environment.

– Give a quality service: the same level of innovation that is seen in the rest of society is required to the Administration.

The increasing amount of daily data coming from smartphones, physical sensors and the Internet (the fingerprint created by its daily use) create and empower new models and opportunities for governments and public institutions to have a better knowledge of the real challenges and problems and design most effective solutions.

The geospatial analysis helps to have a general vision, allowing legislators to interpret disparate and complex data through effective and intuitive visualization systems.

This ability to visualize and understand trends in any location offers the Public Administration the opportunity to make informed decisions about the distribution of limited resources or the design and execution of public services.

Having the location as a common link, connections are created through different layers of data, thus it can focus on small details that matter or get away to have a more general vision and a more appropriate context to deal with problems.

The map itself has gone from being a static image with limited information, to a live platform for joint decision making and real-time collaboration between departments, adding a new dimension to the development of policies and render public services.

Location Intelligence

Location intelligence in New York

The location intelligence application has been implemented in many cities around the world both in a general level as well as in departments to solve specific problems. Thanks to CARTO platform, the office for climate change in New York created interactive maps of the expected meteorological variations with the objective of acting preventively against events such as heat waves, floods or considerable sea level elevations.

The trust to location intelligence of the City Hall of New York was even greater with the implementation of a dashboard impulsed by CARTO. It gathers a wide range of indicators and information in real time, such as crime statistics, figures from the health system, updates on the status of infrastructure projects, etc.

These types of platforms are designed to accommodate the more complex information related in modern governments.

Location intelligence in Mexico: NowCity

Geographica made a similar project in Mexico City, where they wanted to take advantage of the location intelligence to be able to process the large amount of data and information that came from all departments.

Thanks to the experience of Geographica obtained after years of work in Big Data, Business Intelligence and geolocation of real-time data visualization and predictive services, carrying out this challenge successfully was possible.

The application developed for the occasion was NowCity, a web platform that shows the data of different departments in a fast, easy and intuitive way, to reach a decision making with the maximum possible amount of information. The thematic modules separate the departments for a better organization among the people who work in each one of them.

In addition, NowCity also has a section of public access, in which there is more limited information available to the citizen. Transparency is one of those values on the rise in today’s society and that many people demand a 21st century government.

Towards the future with location intelligence

Location intelligence is a tool that brings together the main values required by cities to evolve towards smartcities: efficiency, transparency, innovation and quality. In the public sector, location intelligence finds a way to combine the importance of decision-making in government positions with transparency and dedication to the citizen.

Taking advantage of the tools and technology that we have at our disposal is an obligation, especially for public institutions, to give an example and lead society towards a viable and sustainable path.

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